One Way Export: Which China Product Model Is Right for You?

Overseas buyers can use China factories in many ways: reprocess stock, surplus factory stock, white‑label perfume, jewellery branding and general logo products. Each model has different profit potential, risk and cash needs.

One Way Export helps you choose the right model, find the right factory and manage shipping and compliance so you can focus on selling.

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Summary Table: Profit & Risk by Model

Risk score: 1 = very low, 5 = very high.

Business Models Overview

*Gross margin potential is before marketing, platform fees, tax and overhead, and is not a guarantee. It just shows how wide the gap can be between China factory price and realistic resale price when the product is chosen well and the brand is built correctly.

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Risk Score Explained

• Reprocess factory stock (4/5)

  • Pros: Very cheap entry, good for mixed pallets, strong upside if you can sort and sell fast.

  • Risks: Unclear quality mix, difficult to repeat, more work to sort, and can tie up warehouse space if selling is slow.

• China factory surplus boxed stock (3/5)

  • Pros: Cleaner stock, clear quantities, easier to sell online or wholesale.

  • Risks: Limited repeatability, sometimes older designs or odd sizes, brands may have sales restrictions.

• Jewellery private label (3–4/5)

  • Pros: Very high margin potential, small/light, strong branding possibilities.

  • Risks: Quality issues (plating, stones), style risk, competition, and possible IP problems if designs copy big brands.

• White‑label perfume (4–5/5)

  • Pros: High perceived value, strong margin and repeat customers if you build a fragrance brand.

  • Risks: Strict cosmetic rules, dangerous‑goods shipping, documentation and compliance required; mistakes can be expensive.

• General logo products (2–3/5)

  • Pros: Simple, flexible, low minimums in many categories, easier compliance for non‑technical products.

  • Risks: Price competition, quality differences and over‑stock if you order too much.

One Way Export’s job is to reduce these risks with better sourcing, clearer specs, and proper checks before goods ship.

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What to Do with £1k, £5k, £10k and £100k

Below are example strategies by budget. You can mix and match depending on your experience and risk level.

Budget Around £1,000 – Test and Learn

Goal: Learn the process, test demand, keep risk low.

• Focus on:

  • Small logo products (tote bags, mugs, simple merch).

  • Very small jewellery test orders or small surplus/stock lots.

• Approach:

  • 2–3 products only, small MOQ each, simple custom logo or packaging.

  • Sell via existing channels (Facebook, Instagram, local markets, existing customers).

• Why:

  • You learn shipping, customs, quality and pricing without big losses if something goes wrong.

• How One Way Export helps:

  • Find low‑MOQ suppliers, advise on which 2–3 SKUs to start with, and combine shipments to save freight.

Budget Around £5,000 – Build a Small Range

Goal: Build a small but real product range and start creating a brand.

• Focus on:

  • 1 main category + 1 support category.

    • Example 1: Jewellery (main) + logo accessories (bags/boxes).

    • Example 2: Factory surplus homeware (main) + logo tote bags.

• Approach:

  • 5–10 SKUs in your main category, slightly higher MOQs to improve unit cost.

  • Simple brand identity (logo, colours, basic packaging).

• Why:

  • Enough product to feel like a brand, still manageable risk and storage.

• How One Way Export helps:

  • Coordinate between multiple factories, align branding, and estimate landed cost per SKU so you can set prices properly.

Budget Around £10,000 – Launch a Real Brand

Goal: Launch a focused brand with marketing and repeatable products.

• Focus on:

  • One strong brand concept:

    • Jewellery brand, or

    • Entry‑level perfume brand, or

    • Professionally designed logo product line for businesses.

• Approach:

  • 10–20 SKUs, more advanced packaging and style.

  • Proper photo shoots, website, marketplace presence, basic ads.

• Why:

  • You can hold more stock, negotiate better pricing, and think about reorder strategy.

• How One Way Export helps:

  • Deeper sourcing, more complex packaging, check compliance for things like perfume and certain electronics, and optimise shipping options (sea vs air, consolidations).

Budget Around £100,000 – Scale and Diversify

Goal: Scale what works and add new lines while controlling risk.

• Focus on:

  • 1–2 core brands that are already selling + new product lines that fit the same customers.

  • Example:

    • Core: jewellery brand.

    • New: matching bags, accessories and perfume.

• Approach:

  • Larger orders of proven SKUs to reduce unit costs.

  • New product development, more advanced packaging, stronger quality control process and multi‑country shipping.

• Why:

  • At this level, system and risk control matter more than just cheap price.

• How One Way Export helps:

  • Full sourcing and QC plan, factory audits where needed, cost optimisation on freight, and phased purchasing so you do not overload cash flow.

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How One Way Export Fits into Every Stage

Whatever your budget, One Way Export can:

• Help you choose the right product model based on your risk level and target customers.

• Find suitable factories and negotiate realistic MOQs and prices.

• Coordinate samples, logos, packaging and quality checks.

• Organise export, shipping and basic compliance support so you spend more time selling and less time solving problems.

If you share your target country, budget and main product interest (stocklots, jewellery, perfume, logo products), we can help you choose a starting plan tailored to you.