Put Your Logo on Almost Anything: How One Way Export Helps You Build a Product Brand from China

Turn “Any Product” into Your Own Brand

China is the world’s factory for private‑label products. Almost anything you can hold in your hand can be produced with your own logo, colours and packaging if the quantity and budget are right. One Way Export helps you find these products, talk to the factories, and turn them into your own branded line.

Whether you want simple promotional items or a full product range for e‑commerce, we can source existing products, customise them with your brand, and handle export to your country.

Popular Product Types to Add Your Logo

Below are common categories where factories in China already offer logo and packaging customisation. The example costs are for rough guidance only and will change with quantity, quality and design.

• Drinkware (mugs, bottles, tumblers)

  • Example China cost with logo: from ~£0.60–£3 per piece depending on material (plastic, stainless, glass) and print style.

  • Typical resale outside China: £5–£20 per piece (gift shops, promo, online).

• Bags (tote bags, backpacks, small travel bags)

  • Example China cost with logo: from ~£0.40–£6 per piece (simple cotton tote up to nicer backpacks).

  • Typical resale: £5–£40 depending on style and market.

• Clothing and caps (T‑shirts, hoodies, caps)

  • Example China cost with logo:

    • Basic T‑shirt with print: from ~£2–£5.

    • Cap with embroidery: from ~£1.50–£4.

  • Typical resale:

    • T‑shirts £15–£35, caps £10–£25 when sold as brand or merch.

• Electronics accessories (power banks, chargers, earbuds cases)

  • Example China cost with logo: from ~£4–£15 per piece depending on spec and battery size.

  • Typical resale: £20–£70, especially if positioned as a lifestyle or business gift item.

• Office and promo items (pens, notebooks, USB drives)

  • Example China cost with logo: from a few pence for simple pens to ~£3–£6 for premium notebooks or USB drives.

  • Typical resale:

    • B2B promo: often included in packages at effective values of £2–£20 per item.

    • Retail: gift sets can reach £20–£40+.

• Home and lifestyle (kitchen gadgets, candles, small decor)

  • Example China cost with logo or branded box: ~£1–£10 depending on material and finish.

  • Typical resale: £10–£50 in retail or online bundles.

For each of these, One Way Export can check MOQs and logo methods (screen print, embroidery, laser engraving, labels, molded logo, custom packaging) and help you match the product to your price point.

How the Cost and Profit Can Work

Because every product, quantity and logo style is different, the exact numbers change, but the basic pattern is similar across categories.

Example 1 – Simple logo product (tote bag)

• China factory cost with one‑colour logo: ~£0.70 per bag (for a decent cotton tote at a reasonable MOQ).

• Landed cost after shipping, duty and packing: around £1–£1.20 per bag (varies by shipment and country).

• Realistic resale price:

  • As merch/brand shop: £8–£15 per bag.

  • As bulk promo to companies: £3–£5 per bag.

Even at £5, you have solid margin; at £10+ in a retail brand, margins become very strong.

Example 2 – Mid‑range product (stainless water bottle)

• China factory cost with engraved logo: ~£3–£5 per bottle.

• Landed cost: maybe £5–£7 per unit.

• Realistic resale price: £18–£30 in retail or online store.

The same logic works for many items: if you choose well and build a brand story, 2–4x landed cost is often achievable.

How One Way Export Helps You

One Way Export is set up to make this process simple and safe, especially if you are new to sourcing or too busy to manage factories yourself.

• Product and factory sourcing

  • You tell us what you want (or the type of customer you serve); we help find suitable factories and ready‑made products that can take your logo.

  • We compare offers, check basic quality and negotiate so pricing, MOQ and lead times fit your plan.

• Logo and packaging customisation

  • We help choose the best branding method: printing, embroidery, laser engraving, labels, or custom boxes.

  • We coordinate artwork with the factory and confirm digital proofs or samples before mass production.

• Costing and pricing support

  • We calculate approximate landed cost per unit (product + logo + packing + shipping + import charges).

  • You can then set your target selling price and margin for your own market.

• Logistics and export

  • We organise consolidation, export documents and shipping from China to your port, airport or delivery address (depending on service level).

  • You focus on sales and marketing, not containers and paperwork.

Risks You Need to Understand

Importing and private‑labelling from China is powerful, but there are real risks you must manage.

• Quality risk

  • Products may look good in photos but not match expectations in real life.

  • Solution: samples, clear specs, and inspections; we can help arrange these.

• Trade mark and design risk

  • Some “hot” items may copy well‑known brands or designs.

  • Solution: avoid obvious copies; build your own brand and generic designs, not counterfeit products.

• Regulatory and safety risk

  • Electronics, children’s items, cosmetics and some other categories have strict safety rules in EU/UK.

  • Solution: choose compliant products, ask for certificates, and avoid risky shortcuts.

• Cost and currency risk

  • Shipping prices, raw‑material costs and exchange rates can move, changing your real margin.

  • Solution: always work with a buffer in your pricing, and review costs with each new order.

• Overstock risk

  • Ordering too much just to get a lower unit price can leave you with slow‑moving stock and cash locked in a warehouse.

  • Solution: start with realistic quantities, test products and scale once you see real demand.

If you already have a product idea or a customer niche, One Way Export can help you choose which items to start with, add your logo and packaging, and ship them out so you can focus on marketing, selling and growing your brand.